Everyone wants to have digital marketing success, but many fall short. Take a minute to ask yourself four important questions about your digital marketing strategy and read our advice on how to enhance your approach.
Are you blogging?
Not enough companies include a blog in their digital marketing structure. Many are afraid to attack the task and commit. Some don’t understand blogging and others are overwhelmed by the perceived time involved. The key to blog success is good content and resources. Consider the time it will take to blog, then compare it against the value of sharing ideas, reaching stakeholders and engaging with customers in a way your competitors are missing.
Are you “social?”
Most companies have social media accounts, but forget the point – to be social. Don’t be the company stuck talking about yourselves. Visitors want to hear about upcoming events and new ideas, but they want to interact with your brand. Build relationships with your consumers online and interact with them often. It’s amazing what you can learn about your customers when you start listening to their feedback. As an added bonus, social media has created a new vehicle for consumer appreciation. Sometimes, a small “thank you” or “shout out” makes all the difference to a customer.
Are you visual?
Marketing is visual. With platforms such as Pinterest and Instagram, marketing is taking “visual” one step further to become personal. Most marketers are not yet taking full advantage of this new trend. No design background? No worries! Reach out to a visual design agency who understands your digital marketing strategy and let them create a visual campaign that personally connects with your audience.
Do you have a free and paid media mix?
Many companies rely on free marketing through social media. However, the social platforms have developed options for paid advertising to boost your message and set you apart from the competition. Don’t make the mistake of relying on free social media and hoping your content will go viral. Smarten up and set aside some marketing dollars to boost your most important messaging.
Still confused? Reach out to Arch and let us help you assess your current strategy.