Speak Up! The Importance of Finding Your (Corporate) Voice

While perhaps not as immediately recognizable as your visual brand (logo, color palette, etc.), the voice you use to communicate with your audience is crucial to success. Most of your communication with your target market is in written form, including your website, marketing materials and much of your social media output. Having a clear, well-defined…

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Beyond Beautiful: Creating an Effective Web Presence

You have invested a good deal of time, money and effort to create a beautiful website with the latest technology. You’ve invested months of planning, dozens of meetings, countless revisions and a lengthy rollout process. Now you can sit back and watch the leads flow in and your sales skyrocket, right? Guess again. While it…

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Better Content through Collaboration

To make the most of a content marketing strategy, you must provide highly engaging materials that not only attract but also KEEP the reader’s attention. The most successful content comes from a collaboration of in-house marketing teams and a creative agency. You’ve got the best marketers on your team, so why do you need both?…

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Color Me Successful

Imagine the Coca-Cola logo in brown instead of its familiar red. Or picture the Harley-Davidson logo in a bright, pastel yellow rather than black and orange. Your emotional reaction to this exercise may range from discomfort to revulsion. That’s the power of color. While there are endless theories on why colors evoke associations and emotional…

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Triple the Value of Your Created Content

A well-conceived piece of marketing content contains the powers to engage, inform and entice prospects. If content marketing is part of your digital strategy, you know how much time and effort goes into producing quality material. However, many companies continue to create solid work and forget about it. Don’t let these valuable resources gather dust.…

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The Power of Person

“Who are you marketing to?” seems like a simple question, but the correct answer takes some work. “We are in the B2B space,” is accurate on the highest level and narrowing it down to technology buyers brings you a little closer to your goal. But the question still remains, who is your true audience? The…

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7 Proven Strategies for Beating Writer’s Block

Writer’s block can turn a simple project into a mighty struggle for any writer. Words that came so easily before suddenly abandon you, leaving you staring sadly or angrily at a blank page as the clock ticks. Sure, you know you’re not alone, but where will all the stumped scribes be when it comes time…

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What to do before you Create or Re-create your Website

Your business started with a plan, so why would the online representation of your business be any different? Make sure to take the time to plan and organize your website. To get the best results, don’t rush – invest in your plan. To make things a little easier, we’ve compiled a list of things to…

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How to Convert a Visitor to a Customer

Having a site that looks good and gets high traffic can only take you so far. Many companies struggle with how to convert visitors into sales. Here are 10 tips to help you bring your site from an information desk to a sales machine. Updated Content Nothing turns away customers like stale content. Your users…

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10 Tips to Creating a Compelling Email

Creating emails that grab your subscribers’ attention is crucial to your business. We all know you need the right message and provide engaging information, but how to you get them to open your email? Here are 10 tips that will help you hook your audience before they even open your email. 1. Tell them what…

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