Social Media and Your Audience

A quality social media plan engages your audience, elevates your brand recognition, and should positively affect your bottom line. However, social media marketing starts with understanding your audience. These 10 tips will help you build a solid foundation that will best serve you and your consumers. Listen. You’ve heard the phrase that you have two…

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Speak Up! The Importance of Finding Your (Corporate) Voice

While perhaps not as immediately recognizable as your visual brand (logo, color palette, etc.), the voice you use to communicate with your audience is crucial to success. Most of your communication with your target market is in written form, including your website, marketing materials and much of your social media output. Having a clear, well-defined…

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Better Content through Collaboration

To make the most of a content marketing strategy, you must provide highly engaging materials that not only attract but also KEEP the reader’s attention. The most successful content comes from a collaboration of in-house marketing teams and a creative agency. You’ve got the best marketers on your team, so why do you need both?…

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Color Me Successful

Imagine the Coca-Cola logo in brown instead of its familiar red. Or picture the Harley-Davidson logo in a bright, pastel yellow rather than black and orange. Your emotional reaction to this exercise may range from discomfort to revulsion. That’s the power of color. While there are endless theories on why colors evoke associations and emotional…

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The Power of Person

“Who are you marketing to?” seems like a simple question, but the correct answer takes some work. “We are in the B2B space,” is accurate on the highest level and narrowing it down to technology buyers brings you a little closer to your goal. But the question still remains, who is your true audience? The…

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What to do before you Create or Re-create your Website

Your business started with a plan, so why would the online representation of your business be any different? Make sure to take the time to plan and organize your website. To get the best results, don’t rush – invest in your plan. To make things a little easier, we’ve compiled a list of things to…

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How to Convert a Visitor to a Customer

Having a site that looks good and gets high traffic can only take you so far. Many companies struggle with how to convert visitors into sales. Here are 10 tips to help you bring your site from an information desk to a sales machine. Updated Content Nothing turns away customers like stale content. Your users…

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how to avoid bad logo design

Three Major Mistakes to Avoid When Designing A Logo

Often time designers will overlook details when creating a logo for a client. Sometimes these details are minor and don’t have any effect. However, sometimes failure to recognize these details can have major side effects and ruin the overall success of the project. Consider the following advice on your next logo design project; it may…

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