Facebook has been top dog for years now, everybody has one and everybody uses it. For a while critics thought Google+ would give Facebook some stiff competition, but that rumor was quickly put to rest as Google+ has still not become a household name. Twitter, however, has snuck up from behind and gained massive popularity…
Twitter is a social network and micro blogging tool with which users can send and read posts that are up to 140 characters long. These posts are called “tweets.” On Twitter you may follow others and others may follow you, following allows you to share “tweets” and also read the “tweets” of others. When you…
Leave the interaction with the consumer to Facebook and Twitter. When you’re searching for new networking and business-to-business opportunities, LinkedIn is the way to go. LinkedIn, by design, opens doors and builds better connections between businesses. LinkedIn takes the “who you know” approach to building business connections. Each personal and business profile provides essential information…
Facebook is a popular social networking tool in which users create personal profiles. In these profiles users share photos, information about themselves, music preferences, favorite books etc. Facebook users add other contacts known as “friends.” Once you are friends with someone you can interact with them in countless ways by posting on their wall, messaging…
Pinterest is a website for social photo sharing. Users pin photos to themed base boards that others can view. The purpose of Pinterest is to connect people through the things that they find interesting. For instance if you like graphic design, you can go to the graphic design base board and find countless photos pertaining…
Duplicate content is any content that appears in more than one location on the Internet. Web content that is constantly repeated can be harmful to a website (and, in turn, its owner) for a variety of reasons. The main reason that duplicate content can be troublesome, lies in the fact that search engines cannot recognize…
Social media is like the social life of a teenager – exciting, fun, demanding, dangerous, confusing, rebellious, awkward and even gratifying. But, just like a great social life, you must pace yourself and make good choices. Selling the value of social media is much easier these days. Everywhere you turn, social media is exploding –…
Search Engine Marketing (SEM) Search engine marketing, better known as SEM involves marketing products and services through the use of a search engine. SEM contains two parts, SEO and PPC. SEO, or Search Engine Optimization, is the practice of generating websites that are effective enough to appear organically through search engines. PPC, or Pay Per…
A quality social media plan engages your audience, elevates your brand recognition, and should positively affect your bottom line. However, social media marketing starts with understanding your audience. These 10 tips will help you build a solid foundation that will best serve you and your consumers. Listen. You’ve heard the phrase that you have two…