How to Measure Your Social Media ROI

With social media edging it’s way into the big leagues of major marketing tools, , businesses are putting in more effort and money to effectively utilizing the power of social. Just like print or electronic media, it is important that your social media investment positively contributes to your bottom line. These four easy steps will…

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Social Media and Your Audience

A quality social media plan engages your audience, elevates your brand recognition, and should positively affect your bottom line. However, social media marketing starts with understanding your audience. These 10 tips will help you build a solid foundation that will best serve you and your consumers. Listen. You’ve heard the phrase that you have two…

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Interactive Web Design: Make Your Site Meaningful

In the infancy of the Internet, websites were online brochures and companies enjoyed a competitive advantage simply by having a website that described their products and services. They used common fonts like Arial or Times New Roman in very small font sizes, and had dense, text-heavy pages that left readers feeling like they had just…

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Not Responsive? Not an Option, Says Google.

You know that Google is constantly updating the algorithm used to rank websites, but do you know why? First, to optimize the user experience delivering sites that accurately match their search query and needs. Second, Google seeks to thwart attempts by companies and individuals to “beat the system” and gain an unfair advantage in the…

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Beyond Beautiful: Creating an Effective Web Presence

You have invested a good deal of time, money and effort to create a beautiful website with the latest technology. You’ve invested months of planning, dozens of meetings, countless revisions and a lengthy rollout process. Now you can sit back and watch the leads flow in and your sales skyrocket, right? Guess again. While it…

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copyright a website?

Can you Copyright a Website Design?

When it comes to web design, copyright protects the actual code you have written for the website along with your content, such as text or images. The code and content may belong to you, however other web designers can use it to “inspire” their own websites. This means, unfortunately, anyone can use your design, combine…

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mobile website design

8 Mistakes Brands Make with Mobile Design

Many brands like the idea of responsive design for mobile sites, but fail to properly carry out the idea for their real sites. This costs companies money, customers, and credibility in an increasingly mobile-dominated world. Here are several of the biggest mistakes to avoid when developing your own mobile site mechanics. 1. Trying to Force…

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