Increasing Your Online Visibility
In this day and age 9 out of 10 customers conduct online searches to find businesses in their area. They no longer use the phonebook or try finding a place on their own; they go straight to the internet and search. You’re probably thinking what’s wrong with that? There’s nothing wrong with that, as long as your website is easily located online. If you aren’t that is a problem. In order for customers to find you online, you must increase your online presence and make sure you show up when they search.Follow these easy and affordable tips to improve your online visibility.
Obtain a Local Business Listing
Obtain a local business listing on an up to date online search engine (ex. Google and Yahoo). This is important because customers will receive correct information concerning your business, it will stop hijackers from imposing on your listing, and most of all it will increase your rank in search results. This way it will be easier for customers to find you.
Update Your Contact Info
Make sure you have up to date contact information on your own website, all search engines, and local business listings. This seems simple, however many businesses fail provide the correct contact information online. It is important because correct information builds trust with both customers and search engines. It shows you are easy to find and have nothing to hide.
Categorize Your Business Correctly
More often than not customers will search your company service or product as opposed to your actual business name. Therefore it is so important that your business is listed under the correct category, otherwise customers may not find you when searching.
Local Business Listing Title Must Incorporate Product and Service Keywords
By doing this you are making it much easier for customers to find you on search engines. Typically, the highest-ranking businesses on most search engines have incorporated their keyword into their title listing. For instance if you are a company that does construction, landscaping, or painting, incorporate that into your title.
Encourage Customers to Write Reviews Online
Ask your customers to submit online reviews about your company to your website. This is a quick way to get great reviews and build credibility for your company. Any time you have a happy customer, encourage them to give you an online review. Additionally, these reviews will help you increase your online visibility.
Ask Customers to use Online Review Sites
There are many sites that customers can go on in which they can review companies. By encouraging your customers to do this you will not only gain invaluable feedback, but you will also increase your online ranking.
Social Media
Use social media platforms to attract more viewers and connect with potential new clients. This is a highly effective way to communicate business information, promote products, and give customers the opportunity to get in touch with you. By developing social media you are showing customers that you care about interacting with them on a personal level and this speaks volumes.
Buy Online Advertising Space
Online Advertising space allows you to purchase traffic and bring more attention to your site. By doing this you can actually measure the number of people coming to your site because of this advertisement. Online Advertising is a quick way to gain almost immediate results and increase your online exposure.
Overall, there are a lot of quick and affordable ways to bring more traffic to your site. Take advantage of this advice and start building your web traffic up.
