Often time designers will overlook details when creating a logo for a client. Sometimes these details are minor and don’t have any effect. However, sometimes failure to recognize these details can have major side effects and ruin the overall success of the project. Consider the following advice on your next logo design project; it may just save you some time!
Not Understanding the Client’s Needs
Many times the client and designer fail to understand each other, resulting in a logo that fails to please. As the designer, you are responsible for thoroughly understanding what your client wants out of your work. Although this can sometimes be a daunting task being thorough will pay off in the end. The best way to avoid a miscommunication is to sit down with your client and let them tell you want they need from you. If you feel you understand, double check. Go over the notes you took and make sure they match your client’s. Don’t be afraid to ask questions if something is unclear, it is better to be safe than sorry. If you make sure you are on the same page with your client from day one, it will save you time and make you both much happier.
Failure to Understand the Brand
Designers can sometimes struggle to understand the client’s brand. If you misunderstand you may produce a logo that is completely off point. For instance M&M’s and Lindt are both brands of chocolate. However, Lindt is viewed as high quality while M&M’s are on the lower side. Lindt has an elegant logo, while M&M’s has a fun logo that appeals to kids. The two are both chocolate, but the logo designer was able to understand each brand and create a logo accordingly. This is something you need to do for your clients.
Forgetting About Reproduction
Designers sometimes forget that logos are meant to be reproduced over and over again on various surfaces. Although they are capable of creating very detailed and impressive logos, this is not always the best in the grand schemes of things. Because logos are meant to be shown on signs, flyers, t-shirts, uniforms, and more they need to be easy to reproduce. Even though complex logos require a great deal of talent, they are not always the best for representing certain companies.
Conclusion
If you can avoid overlooking these basic things you can produce great logos that serve their purpose. It will save you time and leave customers satisfied if you stick to these concepts.