Helps Gain Inbound Links
When done properly, a social media campaign can draw in countless new inbound links to your website. Inbound links significantly affect your site rankings. The more links you get, the higher you will rank with search engines.
Social media will create more content for your website: The more content you have, the more traffic you will attract. In addition new content keeps your site updated and users will appreciate the fact that you take the time to update.
Frequently Updated Sites Attract Search Engines
Keep the content flowing on your social media outlets and the result will be beneficial to you. As long as your Facebook, Twitter, LinkedIn, blog, etc. are being update regularly search engines will drive traffic to those locations. This makes it easy for viewers to find you and get in contact with you.