The days of doing business with people face-to-face, over-the-phone or even just on the web are over. Today companies must have a responsive mobile website because our mobile devices have found their way into every aspect of life. Responsive web development will generate more traffic, increase sales, and give you the edge over competition – but it all starts with understanding and catering to your customers.
Research suggests that 51% of website visitors are more likely to do business with retailers who have mobile sites. Easy to use mobile sites are crucial for business because it’s slowly becoming the deciding factor for consumers. A quarter of global web searches are made using a mobile device. That quarter of searches represent over a billion users – most of whom report using a mobile device during many activities including being on a desktop. Bottom line, you can’t afford to ignore that mobile marketing.
Mobile users are completely different customers than website users and the most successful businesses have a plan to adapt to the mobile user. These customers make impulse buys and use mobile sites to make purchases over browsing. So, why not create a mobile site that caters to the consumers who are most likely to spend more money faster. To do this, a business must make the path to purchase simple.
Most consumers move between mobile and desktop but prefer to check out a company on a mobile device. Your ability to deliver a rich mobile experience can create a trust between your business and the consumer. While we know mobile purchases are on the rise, research also shows that consumers are more likely to make a desktop purchase after having a great mobile experience. On the flip side, if the mobile experience doesn’t meet standards the user will seek other business. Don’t lose the opportunity of a loyal customer.
Here’s a quick exercise to help you understand your customer’s mobile experience and to help you start your mobile strategy. Just grab your favorite mobile device (or two) and ask yourself these questions:
- Do you find the content easy to read?
- Did your site load in less than three seconds?
- Does your mobile site bring focus to the key selling points?
- Would you spend time on your own site?
- Does it provide a good experience?
Make sure you don’t miss out on business because you aren’t prepared for mobile.