Creating a brand from a name into a full-blown business development project gets us geared up. Arch Creative Group set out on the Moby & Tate adventure earlier this year when our client called asking us to build him a website. Five minutes into the conversation, we realized he only had a concept and a name that needed a full-scope plan.
Our team collaborated and delivered the brand and story development, logo creation, brand voice and personality, and, of course, the e-commerce design necessary transform our client’s e-commerce neckwear concept into a real business. We didn’t stop there, though. Since Moby & Tate was a side endeavor for our client, we made his idea a full-time, full-service focus at Arch. We had focus groups, market research, product purchasing consultation and more.
When clients work with Arch, we join their team and that means doing whatever it takes to drive success.
There may have been over 100 feet of snow in Boston, but we were prepared. We were knee deep in the Moby & Tate neckwear project with plenty to keep us warm and busy. Our team was responsible for two major ramp up photo shoots to populate the Moby & Tate e-commerce site, all social media and marketing materials. With models from Bella Life Models and top-notch freelance models, we created two action-packed days of fun catalog and lifestyle shots.
The hard work continued the day after the shoots with scrupulous shot selection, photo editing, copy writing and more collaboration.