I’m going to let you in on a little secret. There are no rules when it comes to blogging! You can write about anything you want, seriously, anything. Now that we have that out in the air, please no more “what should I write about?” excuses. Despite the fact that I’m telling you to write about anything, I will give you some guidance if you are still struggling.
For starters, you could write blogs pertaining to your website’s content. If you run a restaurant, fill your blog up with food facts, recipes, and interesting stories about your particular restaurant. If someone likes your restaurant, they will likely enjoy hearing about what goes on there, so let them know! You’d be surprised at how many people will take an interest.
If you don’t have enough material involving your website directly, throw some human interest blogs in there for fun! People love reading stories that are interesting, funny, and heartfelt. These kinds of things are generally welcomed but everyone and you can rarely go wrong with pieces like this. Write about fundraisers, people, or events happening in your area that your followers can get excited about. People like hearing about things going on with other people, so give them what they want!
Finally, write about random things that everyone can relate to. Write pieces about life, love, family, raising kids, hard work or anything else humans in general can relate to! These pieces can be your original thoughts or your own interpretation of ideas that already exist. Either way, keep it interesting and relatable. This way your readers will feel a connection to your website and you will in turn have more viewers.
Keep in mind, there are no rules. If you feel passionate about something, share it! If something big is happening around you, write about it! Just keep your blog up to date and your viewers will be satisfied.