How to Measure Your Social Media ROI
Looking to accelerate the growth of your brand? Look no further than a Twitter Followers Campaign to propel you to the front of the crowd.
Research shows that 70% of Twitter followers provide free word of mouth advertising through retweets, and 43% will make multiple purchases in the future. These numbers make Twitter a no brainer. The question then becomes, how do I gain the maximum number of followers to take advantage of these statistics?
A Twitter Ad campaign could be your smartest plan if you follow these four easy steps to launching an effective campaign:
Select your business objective
Make sure this is a MEASURABLE goal – # of followers, increased transactions, etc.
Choose your target audience
Know your Twitter audience, hint: look beyond your current customer base. Twitter ads allow you to focus your efforts on your target audience using precision options such as; usernames, keywords, interests, location, device, gender, language, and TV conversation, ensuring that you are reaching the people that are most likely to be interested in your business.
Set a budget and pay for what works
You should only pay for the actions that directly align with your objective – paying per follow or performance.
Measure and optimize your results
Twitter dashboards provide easy access to understanding just how Twitter has made an impact on your business and tips on how to drive better results.
Start your ad campaign today with Twitter and watch your brands exposure take off.
About the author
As Chief Brand Officer for Arch Creative Group, Nicole is an authority in branding and content marketing. Nicole sets her sights on taking clients websites from good to great. She develops compelling copy to optimize user experience that will hold up in the ever-changing world of search engine algorithms. Her goal is to ask the right questions and tell the right story to help keep clients on the top. Nicole makes sure your site has targeted copy and messaging for a variety of industries, designed to reach your key customers.
