Google+ is the latest in social networking technology in which users create personal profiles and then proceed to add friends. Google+ has a feature that allows members to sort their friends into different circles. This way friends, family, and co-workers are sorted into different circles allowing users to share different information with different circles. Google+ also has instant messaging, pictures, and video chat. Users can create “hangouts” in which they video chat with multiple friends at once. Google+ currently has 170 million users and is growing quickly.
Google+ gives users the option of creating a business page. The business page is similar to the personal page in the sense that you can add friends and interact. However this is an effective way to share information about your business with large groups of people. It is also a way to effectively promote your business by posting videos, pictures, and samples of your products and services. Possibly the most effective feature of Google+ business is that it allows you to track your progress. You can see how many people are viewing your page, what the major demographics are, and the overall popularity progression. Google+ business can easily help you promote your business while helping you gain insight into who your audience.