To make the most of a content marketing strategy, you must provide highly engaging materials that not only attract but also KEEP the reader’s attention. The most successful content comes from a collaboration of in-house marketing teams and a creative agency. You’ve got the best marketers on your team, so why do you need both?…
Imagine the Coca-Cola logo in brown instead of its familiar red. Or picture the Harley-Davidson logo in a bright, pastel yellow rather than black and orange. Your emotional reaction to this exercise may range from discomfort to revulsion. That’s the power of color. While there are endless theories on why colors evoke associations and emotional…
“Who are you marketing to?” seems like a simple question, but the correct answer takes some work. “We are in the B2B space,” is accurate on the highest level and narrowing it down to technology buyers brings you a little closer to your goal. But the question still remains, who is your true audience? The…
While perhaps not as immediately recognizable as your visual brand (logo, color palette, etc.), the voice you use to communicate with your audience is crucial to success. Most of your communication with your target market is in written form, including your website, marketing materials and much of your social media output. Having a clear, well-defined…
Whether you’re a start up working out of your garage, or an established multi-million dollar organization, there are still plenty of opportunities to connect with potential customers. With the popularity of the Internet, and social networking, it’s easy for your company to get lost in the crowd. With the advantages technology has brought over the…
What makes the world’s leading brands more recognizable? Is it their world famous logos, the products or services they offer or what other people have to say about them? What contributes to a company’s brand & identity? World of mouth is a strong factor in increasing brand popularity there is no denying that. However, if you…
Having a site that looks good and gets high traffic can only take you so far. Many companies struggle with how to convert visitors into sales. Here are 10 tips to help you bring your site from an information desk to a sales machine. Updated Content Nothing turns away customers like stale content.…
Often time designers will overlook details when creating a logo for a client. Sometimes these details are minor and don’t have any effect. However, sometimes failure to recognize these details can have major side effects and ruin the overall success of the project. Consider the following advice on your next logo design project; it may…