As Chief Brand Officer for Arch Creative Group, Nicole is an authority in branding and content marketing. Nicole sets her sights on taking clients websites from good to great. She develops compelling copy to optimize user experience that will hold up in the ever-changing world of search engine algorithms. Her goal is to ask the right questions and tell the right story to help keep clients on the top. Nicole makes sure your site has targeted copy and messaging for a variety of industries, designed to reach your key customers.

Color Me Successful

Imagine the Coca-Cola logo in brown instead of its familiar red. Or picture the Harley-Davidson logo in a bright, pastel yellow rather than black and orange. Your emotional reaction to this exercise may range from discomfort to revulsion. That’s the power of color. While there are endless theories on why colors evoke associations and emotional…

The Power Of Person

“Who are you marketing to?” seems like a simple question, but the correct answer takes some work. “We are in the B2B space,” is accurate on the highest level and narrowing it down to technology buyers brings you a little closer to your goal. But the question still remains, who is your true audience? The…