As Chief Brand Officer for Arch Creative Group, Nicole is an authority in branding and content marketing. Nicole sets her sights on taking clients websites from good to great. She develops compelling copy to optimize user experience that will hold up in the ever-changing world of search engine algorithms. Her goal is to ask the right questions and tell the right story to help keep clients on the top. Nicole makes sure your site has targeted copy and messaging for a variety of industries, designed to reach your key customers.

Color Me Successful

Imagine the Coca-Cola logo in brown instead of its familiar red. Or picture the Harley-Davidson logo in a bright, pastel yellow rather than black and orange. Your emotional reaction to this exercise may range from discomfort to revulsion. That’s the power of color. While there are endless theories on why colors evoke associations and emotional…

The Power Of Person

“Who are you marketing to?” seems like a simple question, but the correct answer takes some work. “We are in the B2B space,” is accurate on the highest level and narrowing it down to technology buyers brings you a little closer to your goal. But the question still remains, who is your true audience? The…

Website Design – Professional VS Amateur

Amateur website designers are a dime a dozen. They will happily build your website at non-professional rates—and deliver non-professional results. They make some money, and you have an inexpensive website. Everyone’s happy, right? Not so fast. Look closely, and you will discover that your low-cost website is very pricey. While it may have saved you…

The Importance Of SEO

Many people do not understand the importance of search engine optimization and some are unsure of what it actually is. Search Engine Optimization, better known as SEO, is a technique used to generate more viewer traffic and increase the quality of viewers to a website through the many different search engines. SEO is so important…

How To Reach More Customers

Increasing Your Online Visibility In this day and age 9 out of 10 customers conduct online searches to find businesses in their area. They no longer use the phonebook or try finding a place on their own; they go straight to the internet and search. You’re probably thinking what’s wrong with that? There’s nothing wrong…