These days, reality is becoming more and more seemingly unreal. Things that were once just an idea, dream or part of someone’s imagination are actually being brought to life. One of these up and coming designs starting to make a wave in the marketing community is this new idea of “augmented reality.”
To avoid jargon and cut to the chase, augmented reality is a new technology that – with the help of an advanced smartphone, TV, or computer – superimposes a regular image on either a flat piece of paper or a screen and brings it to life through the eyes of the technology used. Let’s take a look at two of the companies trying to bring to life and incorporate this technology within their brands.
Magic Leap, a virtual reality company, has been featured on websites like Mashable and Business Insider for a new augmented reality patent they are developing. The company defines itself as “an idea” based on the philosophy that “people should not have to choose between technology or safety, technology or privacy, the virtual world or the real world.” By simply clicking the link to their site, you’re taken into their fantasy world.
Magic Leap is known for their team of innovators who have dug deep into the visual world and physics of augmented reality. Their extensive panel has recently released a patent for what they have in store with their new system that supposedly will bring flat-surfaced, two-dimensional things to life. Through mocked up drawings and diagrams about the product, all we know right now is that it’s going to be some sort of headset to wear over your eyes to induce full augmented reality for the user.
Finally, the “future” – complete with hover boards, virtual reality homes and holograph professors – from the best 80’s movies, very well may be finally coming to life.
So, we’re not really sure what is more mystifying – the fact almost anything can come to life in the not-so-distant future, or the fact that October 21st, 2015 —the date Marty McFly traveled Back to the Future — was just a few weeks ago.