From topic selection, to article structure and straight through search engine optimization; creating the perfect content can be a challenge. That being said, these tips should lighten the load for you – with some simple steps to bring your content creation process to the next level. Let’s get you ready to attract readers like moths to a flame.
Topic Selection
First things first – you need a compelling topic. Sure, you can write about anything you want, but make sure your content aligns with your overall messaging. Don’t forget to keep it fresh for users – double check that your topic hasn’t already been covered from the same angle.
Article Formatting
Is your content being presented in the proper format? Does the content flow naturally guiding readers from one idea to the next? Big chunks of text should be broken up with paragraph breaks and headers to allow easy scanning and skimming. Can bullets or numbers being included to increase this ability further? Have accompanying images been resized or compressed so that they don’t slow page load time?
Writing
Your content and voice should be interesting, entertaining and educational to keep users engaged. After all, you are telling a story. Does the introduction draw readers in and encourage them to keep reading? Don’t forget to proofread. It’s not enough to simply check for errors, you should read your content from the perspective of your user – does it flow naturally?
Title Selection
The title makes the very first impression. Create accurate, compelling and engaging headlines. Keep it simple, concise and brief – the goal is to get them to read the actually content.
Search Engine Optimization
Maximize views by optimizing your content. This starts with keyword research and understanding. Once you identify the right keywords, incorporate them into titles, headers and the body. When optimizing the body content, focus on the intro – make sure it provides an alluring, clear description to appear on search engine results pages.
Finishing Touches
Did you include internal links to other resources or relevant blog articles that may interest the reader? Have you promoted this content on all social media channels? Check spelling and grammar. Then, check it all one more time.
