How to Measure Your Social Media ROI

With social media edging it’s way into the big leagues of major marketing tools, , businesses are putting in more effort and money to effectively utilizing the power of social. Just like print or electronic media, it is important that your social media investment positively contributes to your bottom line. These four easy steps will…


The Power of Professional Photography in eCommerce

If a picture is worth a thousand words, you want to ensure you’ve said the right thing. With the advent of smartphone cameras and editing apps, everyone is a budding photographer. Unfortunately, self-proclaimed photographic brilliance doesn’t always yield the quality necessary for Leave It to the Experts Producing interesting, engaging product photos requires more than…


Triple the Value of Your Created Content

A well-conceived piece of marketing content contains the powers to engage, inform and entice prospects. If content marketing is part of your digital strategy, you know how much time and effort goes into producing quality material. However, many companies continue to create solid work and forget about it. Don’t let these valuable resources gather dust.…


10 Tips to Creating a Compelling Email

Creating emails that grab your subscribers’ attention is crucial to your business. We all know you need the right message and provide engaging information, but how to you get them to open your email? Here are 10 tips that will help you hook your audience before they even open your email. 1. Tell them what…

Start Driving Search Traffic Today

Start Driving Website Traffic Today

Do you wish your website had more traffic? You (and every other business owner) should have answered, “Yes.” The more traffic on your site, the more likely a conversion. Now let’s get you on your way to maximizing your traffic. An engaging website and a great business plan are crucial for business success these days.…

Social Media Management

Navigating your New Social Life

Social media is like the social life of a teenager – exciting, fun, demanding, dangerous, confusing, rebellious, awkward and even gratifying. But, just like a great social life, you must pace yourself and make good choices. Selling the value of social media is much easier these days. Everywhere you turn, social media is exploding –…

linkedin for business

LinkedIn for Business

Leave the interaction with the consumer to Facebook and Twitter. When you’re searching for new networking and business-to-business opportunities, LinkedIn is the way to go. LinkedIn, by design, opens doors and builds better connections between businesses. LinkedIn takes the “who you know” approach to building business connections. Each personal and business profile provides essential information…