The Site’s Purpose Must be Obvious Immediately
You must make sure the message you are trying to convey is obvious within seconds of a viewer glancing at your homepage. If it isn’t you need to fix that. Your viewers will likely look to another site if they are having mixed feelings about your message
Content That is Easy to Scan
It has been proven that website viewers are highly unlikely to read your content thoroughly. Therefore, it is important that your content is easy to scan. Make sure your most important information has bold headings, making messages very clear and readable.
No Small Fonts
So many websites try to pull off writing with tiny fonts, but this is something to avoid. Tiny fonts are often just too small and many viewers will get annoyed. Make all fonts a readable size.
Don’t Use Music
Avoid using background music on your website. This was a brief trend that proved to be more annoying than anything else. If you feel you must use audio files, make them optional. Make it so that viewers can play them if they want to, but don’t force them to listen to anything while viewing your site.
Don’t use crazy colors
Using wild colors may seem cool during creation, but looking at a mass of brightly colored fonts and backgrounds is just painful for you viewers. Keep your font colors and backgrounds neutral. Get several opinions about how they look and make sure they aren’t overwhelming.