Some may think that Facebook is a dying social media platform, but you shouldn’t speak too soon.
Facebook is the social networking site that has the most familiarity – it has been around the longest, bursting at the seams with users and ads, and keeps growing. Facebook may not be the latest shiny form of social media, but it is the classic brand that every business, big or small, should use to its advantage.
Just last week, Facebook CEO Mark Zuckerberg surprised users with, “We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day. On Monday [August 24, 2015], 1 in 7 people on Earth used Facebook to connect with their friends and family.” What business can afford to ignore that size of an audience?
Most people check into their Facebook account daily. In fact, many report starting and ending their day with a scroll through the site. Facebook is not going away any time soon. In fact, it’s doing the exact opposite. With one billion daily Facebook users, businesses would be making a huge mistake by skipping a Facebook marketing strategy. The sooner you use Facebook to your advantage, the sooner you will start to see an increase in numbers.
Get Involved with Facebook Pages and Groups
Facebook provides these features to make it easy to interact with many different communities. With literally just the click of a button – liking or joining a page/group – you can easily contribute and follow threads being posted from other users that may be interested in your business.
Establish your reputation as an expert in your field by getting your name out there with the online community and create multi-dimensional conversations with your key audience. Tip: Always remember to limit over-posting and spam. Excessive or irrelevant posts turn off people.
Share Videos via Facebook
Photos add some color and life to Facebook, but it’s easy to pass them by, making them less likely to reach an audience than a video. If you want to increase your reach to your audience, videos are the way to go. Facebook reports that videos create a 135% increase in organic reach. Let’s face it, Facebook is a business too, they understand the power of online video going viral and they need something to help them steal market share from YouTube.
Not sure why Facebook vs. You Tube? In uploading a video straight to Facebook, rather than linking it in from YouTube, you can tracks the amount of views, likes, shares and comments you get from your friends and followers. As always, the higher these numbers, the more Facebook will share your video with your key audience.
Utilize Facebook Ads
According to Facebook, “more than 1.3 billion people use Facebook to connect with what matters to them, and 64% of them visit Facebook everyday. Relevant and engaging photos, videos, and links make Facebook Ads a powerful way to find new customers and build brand loyalty.”
Every single thing you do on Facebook is tracked, monitored and used for user data and cookies. Facebook uses the data to determine what their users like and how to target them, fueling the Facebook’s advertising platform.
With Facebook ads, you are able to reach a target audience of the right people whether that be location, demographics, interests, behaviors or connections. Chose the right messaging and Facebook ad success can be yours.
As a Way of Communication
The pros of using Facebook Messenger are extremely beneficial – allowing you to connect to anyone in the world through your conversations, use phone calls and video chat, send large files, group message, and even safely send money to your connections.
In a time when many companies are struggling to find a reliable messaging platform that can segment audiences at a reasonable cost, Facebook stands out. It is straightforward, effective and completely free.
So, rather than getting turned off by Facebook’s constant changes and evolution; why not make it your best friend. Take full advantage of everything Facebook has to offer. The sooner you utilize Facebook for your business, the sooner can reach record-breaking numbers like Zuckerberg.