Do you wish your website had more traffic? You (and every other business owner) should have answered, “Yes.” The more traffic on your site, the more likely a conversion. Now let’s get you on your way to maximizing your traffic.
An engaging website and a great business plan are crucial for business success these days. However, just because you have a site, doesn’t mean you are ready to go. You have to know how to attract the right audience, make them want to visit you often and keep them engaged every time they visit.
SEO
Your site must be optimized for search engines so everyone can find you. Search engines (Google, Bing, Ask, etc.) have always been a great free resource of traffic. Make sure to do your homework and optimize the site to rank higher for your target keywords. SEO is still the most powerful way to drive traffic to your site, so either become a guru in SEO or find one to help you take advantage of this free marketing tool.
Fresh Content
Content is king when it comes to site traffic. But are you updating your content? Your content should attract visitors and keep them coming back. Updating your content, will not only make people curious about your products and services, it will also help your ranking among search engines.
Social Media
Having a social media presence that allows users to engage with your brand can drive more traffic and build better awareness of your business. Once a user engages with you through social media, their network will also know about you. What you do with that awareness can be a game changer. Every piece of compelling content shared via social media has the potential to go viral. Be sure your content has a clear path back to your site. As you gain in popularity on social networks, that traffic can surpass the traffic through basic search engines.
Develop Free Tools & Products
Useful content yields more traffic. The type of useful content you produce will vary based on your industry and products. Producing articles, e-books, blogs, how-to videos, tips, and buying guides are just some of the ways you can use your expertise to provide a service for customers and more traffic for your site. This free valuable content increases your search rankings and will bring visitors back looking for more.
Create a Niche
Be the top resource in your area of expertise. Your website should be the first place online users turn for your product, service or input on your field. To do this, your content must be relevant, clear and useful to the consumer. Once you have their attention, it is your relationship to build. Ask them for feedback, encourage them to ask questions and respond to help satisfy their needs.
For help with creating a plan that drives traffic to your site and gets you to the first page on top search engines, contact Arch.
