Pinterest – an online visual pinboard used to categorize and track user interests – is one of the fastest growing social media platforms, recently reaching 10 million visitors. Unlike other social bookmarking sites, Pinterest relies on the visual appeal of items, ideas, companies, websites and more.
Let’s take a look at how this simple social media platform can make a big impact on your business and how it helps drive business leads, sales, and traffic.
The positive user experience offered through Pinterest has caused increased traffic to businesses featured on the site’s boards and pins. Let’s look at it this way – any business can make a website but not all can produce enough traffic to increase leads or sales. Pinterest becomes a great tool for increasing the links back to your site.
Did you k now Pinterest drives more traffic back to the website more than any other social media tool?
Pins = Links
Every time a Pinterest user creates a pin related to your business, product or service, it allows for more inbound links to your page. Each of those pins includes a link that can trail back to the source of the image. Almost 95% of Pinterest images are re-pinned or pinned directly from the web. Links driving back to your website is more opportunity for leads and purchase.
Obsessive Pinterest Users
User engagement has a reputation for becoming obsessive for users. In fact, many claim to binge explore on the site because visitors are interested in what’s hot, cool or trendy. The Pinterst user’s constant pursuit for the next best thing, increases a pin’s chance of being touched, seen, or even going viral.
Pinterest connects with other social media
The site now connects with Facebook and Twitter allowing users to view pins to additional audiences, opening up an entirely different channel for people to experience your products. Pinterest users don’t even have to leave another site to interact with the app. They can easily download a “Pin It” button their web browser and post to Pinterest without interrupting their online experience
Pinning is visual, easy and accessible wherever and whenever a user is online.
Do you know what your customers love and where they spend their time online? Pinterest allows the discovery of multiple trends. Follow your audience to see what inspires them. Once you understand what your customers are looking for, you can turn the “see it, like it, buy it” mentality of a Pinterest user into a powerful sales tool for your business.
