Twitter is a social network and micro blogging tool with which users can send and read posts that are up to 140 characters long. These posts are called “tweets.” On Twitter you may follow others and others may follow you, following allows you to share “tweets” and also read the “tweets” of others. When you come across an interesting “tweet” you have the ability to re-tweet it, or share it with all of your followers. Twitter currently has 140 million users and generates over 340 million “tweets” daily.
How Can It Be Used For Business
Twitter has proven to be a very useful business tool. From promotional pitches to market research, twitter has the ability to cover a lot of ground. Twitter has been used to pitch and promote new products. Companies will tweet about new products and build consumer anticipation. Often companies will share they are coming out with a new product and then reveal information about it gradually until the release date. Twitter is also a great way to build brand and consumer loyalty. Many companies have encouraged followers to tweet about them regularly; in return customers receive prizes or discounts. This encourages customers to tweet about their favorite brands for all to see. Twitter can also be used for market research. Through twitter you can find out who is following you, but also you can see who is following your competition. You can see what strategies your competition is using, as well as how followers are responding to them. Twitter can help effectively target specific audiences. By using twitter you can find your specific demographic and direct your information towards them. This is an extremely easy way to find your audience and interact with them. Take advantage of all the tools twitter has to offer.
