Facebook may be a great tool for networking with friends and family; however, it shouldn’t be used as your company’s sole source of an online presence. The view of Facebook as a primary website is distorted. A free website is certainly appealing to the average small/medium sized business but there are several reasons why it won’t yield the results necessary for success.
A potential customer’s first impression is a lasting impression, so make sure that your company isn’t relying on a plain looking Facebook page to bring in clientele. In cluttered mediums of the web and social media sites, the likely hood of your company’s visibility is slim to none. With the accessibility of Search Engine Optimization services, business websites are capable of ranking much higher on major search engines than Facebook, resulting in a greater impact. Additionally, your company does not have ownership of social media pages and therefore has minimal control.
Arch Creative Group offers so much more than just the creation of websites. We take advantage of the SEO services available to us, assuring each of our clients a presence on the web that Facebook pages cannot achieve.