Sure you have a great website and people can view it from a phone or tablet, but is your content mobile friendly?
In 2015, your business’ website must be fully mobile because the mobile device has found its way into every aspect of life. Did you realize the 90% of all online activity comes through a mobile device? Mobile users report using a mobile device during many activities, including using a desktop computer. Don’t believe us? Look around the next office you visit – how many people are using their phones at their own workstation?
Mobile marketing will generate more traffic, increase sales, and give you the edge over your competitors.
Mobile search and purchases have become very popular. In fact, a quarter of global web searches are made using a mobile device (that’s over 1 Billion users!) Having great mobile content combined with creating a smooth and clean user experience should be at the top of your To Do list. More than half on online visitors report that they are more likely to do business with a business if that business has a mobile site.
Today, businesses have to adapt to the mobile customer because they are so different from the typical website user. Mobile customers make impulse buys, using mobile sites to make purchases instead of browsing. Mobile consumers are most likely to spend more money faster, so companies needs to make it easy to make a purchase.
A mobile friendly website creates a trust between business and consumer. Users tend to frequently move between mobile and desktop, but prefer to check it out via mobile. If the mobile experience doesn’t meet user experience standards, they look for another source. That’s why it’s crucial to understand who your customers are and how those customers use their mobile devices. Don’t lose that opportunity!
In order to understand your customer’s mobile experience, visit your business site from a mobile device and answer these simple questions:
- Do you find the content easy to read?
- Did your site load in less than three seconds?
- Does your site bring focus to your key selling points?
- And most importantly, does your site provide a good experience?
A great user experience and the ability to answer these questions are crucial checkpoints for a successfully developed mobile site. If you skip mobile, you are probably missing out on successful business ventures with every passing moment.