A lot of the times when you first get a website built for your company, you want to fill it up with a lot of content. You want to tell the world all about your business in vivid detail without leaving anything out. This kind of passion and excitement is understandable, expected, and encouraged. However, it is best used in other places, such as marketing or customer service. When writing web content less is always more!
You may think viewers would appreciate it if you had a ton of content with a lot of information. In reality web viewers rarely read content thoroughly. More often than not viewers will quickly scan your content for the specific information they need and then move along. They don’t want to read paragraph after paragraph, they want to easily find what they need.
The best way to go about writing effective web content is to keep things short and concise. Get to the point and don’t beat around it. Don’t provide extra, unnecessary information. Additionally, create headings that guide the viewer. Headings will allow viewers to scan to the sections that apply to them, get the information they need, and be on their way. This is extremely convenient and your viewers will surely appreciate it.
In closing, don’t make the mistake of drowning your viewers in content. They will appreciate precise content that provides them with what they need. This will make for happy viewers that will surely return!