In the infancy of the Internet, websites were online brochures and companies enjoyed a competitive advantage simply by having a website that described their products and services. They used common fonts like Arial or Times New Roman in very small font sizes, and had dense, text-heavy pages that left readers feeling like they had just…
Facebook has been top dog for years now, everybody has one and everybody uses it. For a while critics thought Google+ would give Facebook some stiff competition, but that rumor was quickly put to rest as Google+ has still not become a household name. Twitter, however, has snuck up from behind and gained massive popularity…
These days, reality is becoming more and more seemingly unreal. Things that were once just an idea, dream or part of someone’s imagination are actually being brought to life. One of these up and coming designs starting to make a wave in the marketing community is this new idea of “augmented reality.” To avoid jargon…
Twitter is a social network and micro blogging tool with which users can send and read posts that are up to 140 characters long. These posts are called “tweets.” On Twitter you may follow others and others may follow you, following allows you to share “tweets” and also read the “tweets” of others. When you…
Leave the interaction with the consumer to Facebook and Twitter. When you’re searching for new networking and business-to-business opportunities, LinkedIn is the way to go. LinkedIn, by design, opens doors and builds better connections between businesses. LinkedIn takes the “who you know” approach to building business connections. Each personal and business profile provides essential information…
Creating a brand from a name into a full-blown business development project gets us geared up. Arch Creative Group set out on the Moby & Tate adventure earlier this year when our client called asking us to build him a website. Five minutes into the conversation, we realized he only had a concept and a…
Facebook is a popular social networking tool in which users create personal profiles. In these profiles users share photos, information about themselves, music preferences, favorite books etc. Facebook users add other contacts known as “friends.” Once you are friends with someone you can interact with them in countless ways by posting on their wall, messaging…
When bringing together a web design team it is important to include the following personalities. You could seek out five separate individuals or just a couple who together have all these traits. Whatever you decide, these qualities will bring results. 1. Highly Creative Like any other creative endeavor it is important to have at least…
Pinterest is a website for social photo sharing. Users pin photos to themed base boards that others can view. The purpose of Pinterest is to connect people through the things that they find interesting. For instance if you like graphic design, you can go to the graphic design base board and find countless photos pertaining…
Often time designers will overlook details when creating a logo for a client. Sometimes these details are minor and don’t have any effect. However, sometimes failure to recognize these details can have major side effects and ruin the overall success of the project. Consider the following advice on your next logo design project; it may…
Duplicate content is any content that appears in more than one location on the Internet. Web content that is constantly repeated can be harmful to a website (and, in turn, its owner) for a variety of reasons. The main reason that duplicate content can be troublesome, lies in the fact that search engines cannot recognize…
Social media is like the social life of a teenager – exciting, fun, demanding, dangerous, confusing, rebellious, awkward and even gratifying. But, just like a great social life, you must pace yourself and make good choices. Selling the value of social media is much easier these days. Everywhere you turn, social media is exploding –…
When you stop to think about a professional fashion photo shoot, you probably imagine bright lights, tons of flashes and glamorous models. Well, you would be right about that, but a professional photo shoot is more than just a fun day out of the office with beautiful models, wearing trendy looks. Arch Creative Group recently…
It is fairly easy to get a website up and running. In this age of technology the web possibilities are endless. However, the hard part is creating a website that viewers actually like. Website viewers often only give a website a few seconds to make a good impression. Therefore it is important to make sure…
Search Engine Marketing (SEM) Search engine marketing, better known as SEM involves marketing products and services through the use of a search engine. SEM contains two parts, SEO and PPC. SEO, or Search Engine Optimization, is the practice of generating websites that are effective enough to appear organically through search engines. PPC, or Pay Per…
Many brands like the idea of responsive design for mobile sites, but fail to properly carry out the idea for their real sites. This costs companies money, customers, and credibility in an increasingly mobile-dominated world. Here are several of the biggest mistakes to avoid when developing your own mobile site mechanics. 1. Trying…