When designing your website it can be hard to know how much content is too much. It easy to get excited when building your site, you want to write about anything and everything pertaining to your respective business. This is understandable, however, just because something is important and interesting to you does not mean your…
From topic selection, to article structure and straight through search engine optimization; creating the perfect content can be a challenge. That being said, these tips should lighten the load for you – with some simple steps to bring your content creation process to the next level. Let’s get you ready to attract readers like moths…
To make the most of a content marketing strategy, you must provide highly engaging materials that not only attract but also KEEP the reader’s attention. The most successful content comes from a collaboration of in-house marketing teams and a creative agency. You’ve got the best marketers on your team, so why do you need both?…
Imagine the Coca-Cola logo in brown instead of its familiar red. Or picture the Harley-Davidson logo in a bright, pastel yellow rather than black and orange. Your emotional reaction to this exercise may range from discomfort to revulsion. That’s the power of color. While there are endless theories on why colors evoke associations and emotional…
Some may think that Facebook is a dying social media platform, but you shouldn’t speak too soon. Facebook is the social networking site that has the most familiarity – it has been around the longest, bursting at the seams with users and ads, and keeps growing. Facebook may not be the latest shiny form of…
“Who are you marketing to?” seems like a simple question, but the correct answer takes some work. “We are in the B2B space,” is accurate on the highest level and narrowing it down to technology buyers brings you a little closer to your goal. But the question still remains, who is your true audience? The…
Writer’s block can turn a simple project into a mighty struggle for any writer. Words that came so easily before suddenly abandon you, leaving you staring sadly or angrily at a blank page as the clock ticks. Sure, you know you’re not alone, but where will all the stumped scribes be when it comes time…
With social media edging it’s way into the big leagues of major marketing tools, businesses are putting in more effort and money to effectively utilizing the power of social. Just like print or electronic media, it is important that your social media investment positively contributes to your bottom line. These four easy steps will help…
While perhaps not as immediately recognizable as your visual brand (logo, color palette, etc.), the voice you use to communicate with your audience is crucial to success. Most of your communication with your target market is in written form, including your website, marketing materials and much of your social media output. Having a clear, well-defined…
You have invested a good deal of time, money and effort to create a beautiful website with the latest technology. You’ve invested months of planning, dozens of meetings, countless revisions and a lengthy rollout process. Now you can sit back and watch the leads flow in and your sales skyrocket, right? Guess again. While it…
Amateur website designers are a dime a dozen. They will happily build your website at non-professional rates—and deliver non-professional results. They make some money, and you have an inexpensive website. Everyone’s happy, right? Not so fast. Look closely, and you will discover that your low-cost website is very pricey. While it may have saved you…
Your business started with a plan, so why would the online representation of your business be any different? Make sure to take the time to plan and organize your website. To get the best results, don’t rush – invest in your plan. To make things a little easier, we’ve compiled a list of things to…
A well-conceived piece of marketing content contains the powers to engage, inform and entice prospects. If content marketing is part of your digital strategy, you know how much time and effort goes into producing quality material. However, many companies continue to create solid work and forget about it. Don’t let these valuable resources gather dust.…
Creating emails that grab your subscribers’ attention is crucial to your business. We all know you need the right message and provide engaging information, but how to you get them to open your email? Here are 10 tips that will help you hook your audience before they even open your email. 1. Tell…
Whether you’re a start up working out of your garage, or an established multi-million dollar organization, there are still plenty of opportunities to connect with potential customers. With the popularity of the Internet, and social networking, it’s easy for your company to get lost in the crowd. With the advantages technology has brought over the…
Everyone wants to have digital marketing success, but many fall short. Take a minute to ask yourself four important questions about your digital marketing strategy and read our advice on how to enhance your approach. Are you blogging? Not enough companies include a blog in their digital marketing structure. Many are afraid to…
Do you wish your website had more traffic? You (and every other business owner) should have answered, “Yes.” The more traffic on your site, the more likely a conversion. Now let’s get you on your way to maximizing your traffic. An engaging website and a great business plan are crucial for business success…
Many people do not understand the importance of search engine optimization and some are unsure of what it actually is. Search Engine Optimization, better known as SEO, is a technique used to generate more viewer traffic and increase the quality of viewers to a website through the many different search engines. SEO is so important…
A strong SEO campaign is one of the most important marketing tools. Are you taking the proper steps for optimizing your business’ campaign? Ask the following questions to avoid SEO failure. How are your goals? First, you must understand where the bar can be set. Next, establish achievable goals. Many companies wish to…
Increasing Your Online Visibility In this day and age 9 out of 10 customers conduct online searches to find businesses in their area. They no longer use the phonebook or try finding a place on their own; they go straight to the internet and search. You’re probably thinking what’s wrong with that? There’s nothing wrong…