digital marketing in boston massachusetts

Digital Marketing Manager

We’re actively searching for a Digital Marketing Manager who will provide business support as the first point of contact for our client. As part of the ACG team, you will work with clients to create, launch, and analyze real-time marketing campaigns across multiple e-commerce sites, and social media channels bringing your amazing skills to bear…

how to avoid bad logo design

Three Major Mistakes to Avoid When Designing A Logo

Often time designers will overlook details when creating a logo for a client. Sometimes these details are minor and don’t have any effect. However, sometimes failure to recognize these details can have major side effects and ruin the overall success of the project. Consider the following advice on your next logo design project; it may…

web content: less is more

Web Content: Less is More

A lot of the times when you first get a website built for your company, you want to fill it up with a lot of content. You want to tell the world all about your business in vivid detail without leaving anything out. This kind of passion and excitement is understandable, expected, and encouraged. However,…

Why a brand is more than a blog

Why a brand is MORE than just a logo

What makes the world’s leading brands more recognizable? Is it their world famous logos, the products or services they offer or what other people have to say about them? What contributes to a company’s brand & identity? World of mouth is a strong factor in increasing brand popularity there is no denying that. However, if…

UX & UI Design Basics

UX – User Experience Design Basics

In a mobile and internet dominant age, people are constantly exposed to many different websites, apps and software products. It’s obvious that every digital product has its unique aspects, but other than the service itself, what makes them different? Enter (UX) User Experience and (UI) User Interface design. In case you were wondering what User…

tips to make your website great

Tips to Make Your Website Great

It is fairly easy to get a website up and running. In this age of technology the web possibilities are endless. However, the hard part is creating a website that viewers actually like. Website viewers often only give a website a few seconds to make a good impression. Therefore it is important to make sure…

quality content

Content: It Comes Down to Quality

When designing your website it can be hard to know how much content is too much. It easy to get excited when building your site, you want to write about anything and everything pertaining to your respective business. This is understandable, however, just because something is important and interesting to you does not mean your…