Choosing a copywriter is a big decision for any website. A website’s content is its backbone and it is important to find a copywriter that can deliver! Consider the following when choosing a copywriter for your own website.
First and most obviously, you should make sure this person is a talented writer. That is the whole point, right? Get them to show you a portfolio or write something for you on the spot. If you aren’t impressed with what you see or if you have doubts, this person is not the best for the job. Be sure to find a writer whose work speaks for itself and whose talent is undeniable. This way your site will have great content, ultimately resulting in happy viewers.
Ability to Incorporate Keywords
You want to find someone who can incorporate keywords into the website’s content smoothly. This is crucial to SEO. However, you want this person to be able to incorporate keywords as casually as possible. You don’t want the writing to be forced or overdone, but very natural. The last thing you need is awkwardly worded content, be sure to find someone who can incorporate keywords without over doing it.
Informational or Advertising Copy?
One big thing to think about when finding a copywriter is whether you want your copy to be informational (technical) or more on the advertising side. If you are thinking informational, it is in your best interest to hire someone who is both a writer and an expert in the field. It would be a mistake to hire a copywriter who is talented, but knows nothing about the field. Try to find someone who is both. If you prefer that your content is more promotional there is a lot more leeway when hiring a copywriter. In this case any talented creative writer can do the job. Find a talented writer who takes direction well, this person will likely do a great job on your site.
Brief but Effective Writing
Brevity is a virtue when it comes to copywriting. Find someone who can say a lot with limited words. Website viewers prefer content that is short, but informative. If you can find someone who can do this and do it well, you have the key to success!
Ability to Prioritize
It is important to find a writer who can prioritize the information they are given to write about. They must be able to sift through and find the most important facts. They won’t always have space to say everything they want, so they need to be able to choose the most important information and leave out the less important stuff. This is so important because being able to prioritize is a huge part of being a copywriter.
If you consider the following when hiring a copywriter you will be on your way to having a site full of great content!