Leave the interaction with the consumer to Facebook and Twitter. When you’re searching for new networking and business-to-business opportunities, LinkedIn is the way to go. LinkedIn, by design, opens doors and builds better connections between businesses. LinkedIn takes the “who you know” approach to building business connections. Each personal and business profile provides essential information…
Creating a brand from a name into a full-blown business development project gets us geared up. Arch Creative Group set out on the Moby & Tate adventure earlier this year when our client called asking us to build him a website. Five minutes into the conversation, we realized he only had a concept and a…
Facebook is a popular social networking tool in which users create personal profiles. In these profiles users share photos, information about themselves, music preferences, favorite books etc. Facebook users add other contacts known as “friends.” Once you are friends with someone you can interact with them in countless ways by posting on their wall, messaging…
When bringing together a web design team it is important to include the following personalities. You could seek out five separate individuals or just a couple who together have all these traits. Whatever you decide, these qualities will bring results. 1. Highly Creative Like any other creative endeavor it is important to have at least…
Often time designers will overlook details when creating a logo for a client. Sometimes these details are minor and don’t have any effect. However, sometimes failure to recognize these details can have major side effects and ruin the overall success of the project. Consider the following advice on your next logo design project; it may…
Duplicate content is any content that appears in more than one location on the Internet. Web content that is constantly repeated can be harmful to a website (and, in turn, its owner) for a variety of reasons. The main reason that duplicate content can be troublesome, lies in the fact that search engines cannot recognize…
Social media is like the social life of a teenager – exciting, fun, demanding, dangerous, confusing, rebellious, awkward and even gratifying. But, just like a great social life, you must pace yourself and make good choices. Selling the value of social media is much easier these days. Everywhere you turn, social media is exploding –…
When you stop to think about a professional fashion photo shoot, you probably imagine bright lights, tons of flashes and glamorous models. Well, you would be right about that, but a professional photo shoot is more than just a fun day out of the office with beautiful models, wearing trendy looks. Arch Creative Group recently…
It is fairly easy to get a website up and running. In this age of technology the web possibilities are endless. However, the hard part is creating a website that viewers actually like. Website viewers often only give a website a few seconds to make a good impression. Therefore it is important to make sure…
Search Engine Marketing (SEM) Search engine marketing, better known as SEM involves marketing products and services through the use of a search engine. SEM contains two parts, SEO and PPC. SEO, or Search Engine Optimization, is the practice of generating websites that are effective enough to appear organically through search engines. PPC, or Pay Per…
Many brands like the idea of responsive design for mobile sites, but fail to properly carry out the idea for their real sites. This costs companies money, customers, and credibility in an increasingly mobile-dominated world. Here are several of the biggest mistakes to avoid when developing your own mobile site mechanics. 1. Trying…
The days of doing business with people face-to-face, over-the-phone or even just on the web are over. Today companies must have a responsive mobile website because our mobile devices have found their way into every aspect of life. Responsive web development will generate more traffic, increase sales, and give you the edge over competition –…
Have you ever come across a web site that just didn’t seem credible? You checked it out but ended up fact checking or looking elsewhere, simply because the web site appeared unprofessional. This happens a lot, sometimes it has to do with the actual appearance of the site and sometimes it has to do with…
A quality social media plan engages your audience, elevates your brand recognition, and should positively affect your bottom line. However, social media marketing starts with understanding your audience. These 10 tips will help you build a solid foundation that will best serve you and your consumers. Listen. You’ve heard the phrase that you have two…
The rise of mobile technology has uncovered an interesting challenge for marketers today. For most companies, taking their business and shrinking it down to minuscule screens in a user friendly way is hard to do, but is a good idea. The cure? Responsive web design. It is quickly carving its way into the minds of SEO…
FOR IMMEDIATE RELEASE: Arch Creative Group Rebrands, Releases New Brand Identity and Website WOBURN, Mass., August 4, 2014- Arch Creative Group is excited to announce our new brand identity, symbolized by the introduction of a new logo and core service offerings! Our new identity is representative of the collaboration of our creative services, ideas, diverse…