UX – User Experience Design Basics

In a mobile and internet dominant age, people are constantly exposed to many different websites, apps and software products. It’s obvious that every digital product has its unique aspects, but other than the service itself, what makes them different? Enter (UX) User Experience and (UI) User Interface design. In case you were wondering what User Experience (UX) is, it’s how people interact with…

Instagram For Business

Why use Instagram for business? With over 300 million users now on Instagram sharing more than 70 million photos and videos everyday, this social media outlet can share your brand’s visual content across an enormous audience.     GETTING STARTED Getting started on Instagram is quick and easy. Sign up and select a handle that’s…

Pintrest For Business

Pinterest – an online visual pinboard used to categorize and track user interests – is one of the fastest growing social media platforms, recently reaching 10 million visitors. Unlike other social bookmarking sites, Pinterest relies on the visual appeal of items, ideas, companies, websites and more. Let’s take a look at how this simple social…

Not Responsive? Not An Option, Says GOOGLE

You know that Google is constantly updating the algorithm used to rank websites, but do you know why? First, to optimize the user experience delivering sites that accurately match their search query and needs. Second, Google seeks to thwart attempts by companies and individuals to “beat the system” and gain an unfair advantage in the…

5 Quick Tips To A Successful Website

The Site’s Purpose Must be Obvious Immediately You must make sure the message you are trying to convey is obvious within seconds of a viewer glancing at your homepage. If it isn’t you need to fix that. Your viewers will likely look to another site if they are having mixed feelings about your message Content…

The Power of Professional Photography in E-Commerce

If a picture is worth a thousand words, you want to ensure you’ve said the right thing. With the advent of smartphone cameras and editing apps, everyone is a budding photographer. Unfortunately, self-proclaimed photographic brilliance doesn’t always yield the quality necessary for Leave It to the Experts Producing interesting, engaging product photos requires more than…

Social Media Improves SEO

Helps Gain Inbound Links When done properly, a social media campaign can draw in countless new inbound links to your website. Inbound links significantly affect your site rankings. The more links you get, the higher you will rank with search engines. New Content Social media will create more content for your website: The more content…

Web Content: Less Is More

A lot of the times when you first get a website built for your company, you want to fill it up with a lot of content. You want to tell the world all about your business in vivid detail without leaving anything out. This kind of passion and excitement is understandable, expected, and encouraged. However,…

Facebook: Stats To Back It Up

In our last blog post, “Why Facebook Shouldn’t Take The Place of a Website” we discussed several points as to why this holds true. Of all the reasons mentioned, the most essential is the Search Engine Optimization services exclusive to professional websites. Sometimes it is difficult as a small business owner to recognize the importance…