What makes the world’s leading brands more recognizable? Is it their world famous logos, the products or services they offer or what other people have to say about them? What contributes to a company’s brand & identity? World of mouth is a strong factor in increasing brand popularity there is no denying that. However, if you…
Having a site that looks good and gets high traffic can only take you so far. Many companies struggle with how to convert visitors into sales. Here are 10 tips to help you bring your site from an information desk to a sales machine. Updated Content Nothing turns away customers like stale content.…
In a mobile and internet dominant age, people are constantly exposed to many different websites, apps and software products. It’s obvious that every digital product has its unique aspects, but other than the service itself, what makes them different? Enter (UX) User Experience and (UI) User Interface design. In case you were wondering what User Experience (UX) is, it’s how people interact with…
Facebook may be a great tool for networking with friends and family; however, it shouldn’t be used as your company’s sole source of an online presence. The view of Facebook as a primary website is distorted. A free website is certainly appealing to the average small/medium sized business but there are several reasons why it…
Sure you have a great website and people can view it from a phone or tablet, but is your content mobile friendly? In 2015, your business’ website must be fully mobile because the mobile device has found its way into every aspect of life. Did you realize the 90% of all online activity comes through…
It is important for a small business to have a strong customer base. Loyal customers can often be the basis of a small business. Wouldn’t it be great if your loyal clients weren’t just clients, but actual fans of your business? Fans who take it upon themselves to promote how great your company is and…
Why use Instagram for business? With over 300 million users now on Instagram sharing more than 70 million photos and videos everyday, this social media outlet can share your brand’s visual content across an enormous audience. GETTING STARTED Getting started on Instagram is quick and easy. Sign up and select a handle that’s…
Pinterest – an online visual pinboard used to categorize and track user interests – is one of the fastest growing social media platforms, recently reaching 10 million visitors. Unlike other social bookmarking sites, Pinterest relies on the visual appeal of items, ideas, companies, websites and more. Let’s take a look at how this simple social…
You know that Google is constantly updating the algorithm used to rank websites, but do you know why? First, to optimize the user experience delivering sites that accurately match their search query and needs. Second, Google seeks to thwart attempts by companies and individuals to “beat the system” and gain an unfair advantage in the…
The Site’s Purpose Must be Obvious Immediately You must make sure the message you are trying to convey is obvious within seconds of a viewer glancing at your homepage. If it isn’t you need to fix that. Your viewers will likely look to another site if they are having mixed feelings about your message Content…
If a picture is worth a thousand words, you want to ensure you’ve said the right thing. With the advent of smartphone cameras and editing apps, everyone is a budding photographer. Unfortunately, self-proclaimed photographic brilliance doesn’t always yield the quality necessary for Leave It to the Experts Producing interesting, engaging product photos requires more than…
Helps Gain Inbound Links When done properly, a social media campaign can draw in countless new inbound links to your website. Inbound links significantly affect your site rankings. The more links you get, the higher you will rank with search engines. New Content Social media will create more content for your website: The more content…
A lot of the times when you first get a website built for your company, you want to fill it up with a lot of content. You want to tell the world all about your business in vivid detail without leaving anything out. This kind of passion and excitement is understandable, expected, and encouraged. However,…
In our last blog post, “Why Facebook Shouldn’t Take The Place of a Website” we discussed several points as to why this holds true. Of all the reasons mentioned, the most essential is the Search Engine Optimization services exclusive to professional websites. Sometimes it is difficult as a small business owner to recognize the importance…
Choosing a copywriter is a big decision for any website. A website’s content is its backbone and it is important to find a copywriter that can deliver! Consider the following when choosing a copywriter for your own website. Talented Writer First and most obviously, you should make sure this person is a talented writer. That…
One major reason small to medium sized businesses stay small to medium sized is because they don’t have the means to compete with corporate advertising. Today, social media helps bridge the gap between small businesses and the big boys. It is not to say that by creating social media pages, your business will reach corporate…
In the infancy of the Internet, websites were online brochures and companies enjoyed a competitive advantage simply by having a website that described their products and services. They used common fonts like Arial or Times New Roman in very small font sizes, and had dense, text-heavy pages that left readers feeling like they had just…
Facebook has been top dog for years now, everybody has one and everybody uses it. For a while critics thought Google+ would give Facebook some stiff competition, but that rumor was quickly put to rest as Google+ has still not become a household name. Twitter, however, has snuck up from behind and gained massive popularity…
These days, reality is becoming more and more seemingly unreal. Things that were once just an idea, dream or part of someone’s imagination are actually being brought to life. One of these up and coming designs starting to make a wave in the marketing community is this new idea of “augmented reality.” To avoid jargon…
Twitter is a social network and micro blogging tool with which users can send and read posts that are up to 140 characters long. These posts are called “tweets.” On Twitter you may follow others and others may follow you, following allows you to share “tweets” and also read the “tweets” of others. When you…