Social Media and the 2016 Election

So what’s going on in this digital world we have become so accustomed to calling our home? This world where social media is not just an app on our phones or a link on our computers, but our entertainment, news source, and actual lifeline; may very well may be what swings our upcoming 2016 Presidential…

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Magic Leap—Augmented Reality

These days, reality is becoming more and more seemingly unreal. Things that were once just an idea, dream or part of someone’s imagination are actually being brought to life. One of these up and coming designs starting to make a wave in the marketing community is this new idea of “augmented reality.” To avoid jargon…

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How to Measure Your Social Media ROI

With social media edging it’s way into the big leagues of major marketing tools, , businesses are putting in more effort and money to effectively utilizing the power of social. Just like print or electronic media, it is important that your social media investment positively contributes to your bottom line. These four easy steps will…

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Social Media and Your Audience

A quality social media plan engages your audience, elevates your brand recognition, and should positively affect your bottom line. However, social media marketing starts with understanding your audience. These 10 tips will help you build a solid foundation that will best serve you and your consumers. Listen. You’ve heard the phrase that you have two…

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Arch Takes on Moby & Tate: Photoshoot

When you stop to think about a professional fashion photo shoot, you probably imagine bright lights, tons of flashes and glamorous models. Well, you would be right about that, but a professional photo shoot is more than just a fun day out of the office with beautiful models, wearing trendy looks. Arch Creative Group recently…

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The Power of Professional Photography in eCommerce

If a picture is worth a thousand words, you want to ensure you’ve said the right thing. With the advent of smartphone cameras and editing apps, everyone is a budding photographer. Unfortunately, self-proclaimed photographic brilliance doesn’t always yield the quality necessary for Leave It to the Experts Producing interesting, engaging product photos requires more than…

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Interactive Web Design: Make Your Site Meaningful

In the infancy of the Internet, websites were online brochures and companies enjoyed a competitive advantage simply by having a website that described their products and services. They used common fonts like Arial or Times New Roman in very small font sizes, and had dense, text-heavy pages that left readers feeling like they had just…

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Not Responsive? Not an Option, Says Google.

You know that Google is constantly updating the algorithm used to rank websites, but do you know why? First, to optimize the user experience delivering sites that accurately match their search query and needs. Second, Google seeks to thwart attempts by companies and individuals to “beat the system” and gain an unfair advantage in the…

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