When designing your website it can be hard to know how much content is too much. It easy to get excited when building your site, you want to write about anything and everything pertaining to your respective business. This is understandable, however, just because something is important and interesting to you does not mean your…
From topic selection, to article structure and straight through search engine optimization; creating the perfect content can be a challenge. That being said, these tips should lighten the load for you – with some simple steps to bring your content creation process to the next level. Let’s get you ready to attract readers like moths…
To make the most of a content marketing strategy, you must provide highly engaging materials that not only attract but also KEEP the reader’s attention. The most successful content comes from a collaboration of in-house marketing teams and a creative agency. You’ve got the best marketers on your team, so why do you need both?…
Imagine the Coca-Cola logo in brown instead of its familiar red. Or picture the Harley-Davidson logo in a bright, pastel yellow rather than black and orange. Your emotional reaction to this exercise may range from discomfort to revulsion. That’s the power of color. While there are endless theories on why colors evoke associations and emotional…
Some may think that Facebook is a dying social media platform, but you shouldn’t speak too soon. Facebook is the social networking site that has the most familiarity – it has been around the longest, bursting at the seams with users and ads, and keeps growing. Facebook may not be the latest shiny form of…
“Who are you marketing to?” seems like a simple question, but the correct answer takes some work. “We are in the B2B space,” is accurate on the highest level and narrowing it down to technology buyers brings you a little closer to your goal. But the question still remains, who is your true audience? The…
Writer’s block can turn a simple project into a mighty struggle for any writer. Words that came so easily before suddenly abandon you, leaving you staring sadly or angrily at a blank page as the clock ticks. Sure, you know you’re not alone, but where will all the stumped scribes be when it comes time…
With social media edging it’s way into the big leagues of major marketing tools, businesses are putting in more effort and money to effectively utilizing the power of social. Just like print or electronic media, it is important that your social media investment positively contributes to your bottom line. These four easy steps will help…
While perhaps not as immediately recognizable as your visual brand (logo, color palette, etc.), the voice you use to communicate with your audience is crucial to success. Most of your communication with your target market is in written form, including your website, marketing materials and much of your social media output. Having a clear, well-defined…
You have invested a good deal of time, money and effort to create a beautiful website with the latest technology. You’ve invested months of planning, dozens of meetings, countless revisions and a lengthy rollout process. Now you can sit back and watch the leads flow in and your sales skyrocket, right? Guess again. While it…
Amateur website designers are a dime a dozen. They will happily build your website at non-professional rates—and deliver non-professional results. They make some money, and you have an inexpensive website. Everyone’s happy, right? Not so fast. Look closely, and you will discover that your low-cost website is very pricey. While it may have saved you…
Your business started with a plan, so why would the online representation of your business be any different? Make sure to take the time to plan and organize your website. To get the best results, don’t rush – invest in your plan. To make things a little easier, we’ve compiled a list of things to…
A well-conceived piece of marketing content contains the powers to engage, inform and entice prospects. If content marketing is part of your digital strategy, you know how much time and effort goes into producing quality material. However, many companies continue to create solid work and forget about it. Don’t let these valuable resources gather dust.…
Creating emails that grab your subscribers’ attention is crucial to your business. We all know you need the right message and provide engaging information, but how to you get them to open your email? Here are 10 tips that will help you hook your audience before they even open your email. 1. Tell…
Whether you’re a start up working out of your garage, or an established multi-million dollar organization, there are still plenty of opportunities to connect with potential customers. With the popularity of the Internet, and social networking, it’s easy for your company to get lost in the crowd. With the advantages technology has brought over the…
Everyone wants to have digital marketing success, but many fall short. Take a minute to ask yourself four important questions about your digital marketing strategy and read our advice on how to enhance your approach. Are you blogging? Not enough companies include a blog in their digital marketing structure. Many are afraid to…
Do you wish your website had more traffic? You (and every other business owner) should have answered, “Yes.” The more traffic on your site, the more likely a conversion. Now let’s get you on your way to maximizing your traffic. An engaging website and a great business plan are crucial for business success…
Many people do not understand the importance of search engine optimization and some are unsure of what it actually is. Search Engine Optimization, better known as SEO, is a technique used to generate more viewer traffic and increase the quality of viewers to a website through the many different search engines. SEO is so important…
A strong SEO campaign is one of the most important marketing tools. Are you taking the proper steps for optimizing your business’ campaign? Ask the following questions to avoid SEO failure. How are your goals? First, you must understand where the bar can be set. Next, establish achievable goals. Many companies wish to…
Increasing Your Online Visibility In this day and age 9 out of 10 customers conduct online searches to find businesses in their area. They no longer use the phonebook or try finding a place on their own; they go straight to the internet and search. You’re probably thinking what’s wrong with that? There’s nothing wrong…
What makes the world’s leading brands more recognizable? Is it their world famous logos, the products or services they offer or what other people have to say about them? What contributes to a company’s brand & identity? World of mouth is a strong factor in increasing brand popularity there is no denying that. However, if you…
Having a site that looks good and gets high traffic can only take you so far. Many companies struggle with how to convert visitors into sales. Here are 10 tips to help you bring your site from an information desk to a sales machine. Updated Content Nothing turns away customers like stale content.…
In a mobile and internet dominant age, people are constantly exposed to many different websites, apps and software products. It’s obvious that every digital product has its unique aspects, but other than the service itself, what makes them different? Enter (UX) User Experience and (UI) User Interface design. In case you were wondering what User Experience (UX) is, it’s how people interact with…
Facebook may be a great tool for networking with friends and family; however, it shouldn’t be used as your company’s sole source of an online presence. The view of Facebook as a primary website is distorted. A free website is certainly appealing to the average small/medium sized business but there are several reasons why it…
Sure you have a great website and people can view it from a phone or tablet, but is your content mobile friendly? In 2015, your business’ website must be fully mobile because the mobile device has found its way into every aspect of life. Did you realize the 90% of all online activity comes through…
It is important for a small business to have a strong customer base. Loyal customers can often be the basis of a small business. Wouldn’t it be great if your loyal clients weren’t just clients, but actual fans of your business? Fans who take it upon themselves to promote how great your company is and…
Why use Instagram for business? With over 300 million users now on Instagram sharing more than 70 million photos and videos everyday, this social media outlet can share your brand’s visual content across an enormous audience. GETTING STARTED Getting started on Instagram is quick and easy. Sign up and select a handle that’s…
Pinterest – an online visual pinboard used to categorize and track user interests – is one of the fastest growing social media platforms, recently reaching 10 million visitors. Unlike other social bookmarking sites, Pinterest relies on the visual appeal of items, ideas, companies, websites and more. Let’s take a look at how this simple social…
You know that Google is constantly updating the algorithm used to rank websites, but do you know why? First, to optimize the user experience delivering sites that accurately match their search query and needs. Second, Google seeks to thwart attempts by companies and individuals to “beat the system” and gain an unfair advantage in the…
The Site’s Purpose Must be Obvious Immediately You must make sure the message you are trying to convey is obvious within seconds of a viewer glancing at your homepage. If it isn’t you need to fix that. Your viewers will likely look to another site if they are having mixed feelings about your message Content…
If a picture is worth a thousand words, you want to ensure you’ve said the right thing. With the advent of smartphone cameras and editing apps, everyone is a budding photographer. Unfortunately, self-proclaimed photographic brilliance doesn’t always yield the quality necessary for Leave It to the Experts Producing interesting, engaging product photos requires more than…
Helps Gain Inbound Links When done properly, a social media campaign can draw in countless new inbound links to your website. Inbound links significantly affect your site rankings. The more links you get, the higher you will rank with search engines. New Content Social media will create more content for your website: The more content…
A lot of the times when you first get a website built for your company, you want to fill it up with a lot of content. You want to tell the world all about your business in vivid detail without leaving anything out. This kind of passion and excitement is understandable, expected, and encouraged. However,…
In our last blog post, “Why Facebook Shouldn’t Take The Place of a Website” we discussed several points as to why this holds true. Of all the reasons mentioned, the most essential is the Search Engine Optimization services exclusive to professional websites. Sometimes it is difficult as a small business owner to recognize the importance…
Choosing a copywriter is a big decision for any website. A website’s content is its backbone and it is important to find a copywriter that can deliver! Consider the following when choosing a copywriter for your own website. Talented Writer First and most obviously, you should make sure this person is a talented writer. That…
One major reason small to medium sized businesses stay small to medium sized is because they don’t have the means to compete with corporate advertising. Today, social media helps bridge the gap between small businesses and the big boys. It is not to say that by creating social media pages, your business will reach corporate…
In the infancy of the Internet, websites were online brochures and companies enjoyed a competitive advantage simply by having a website that described their products and services. They used common fonts like Arial or Times New Roman in very small font sizes, and had dense, text-heavy pages that left readers feeling like they had just…
Facebook has been top dog for years now, everybody has one and everybody uses it. For a while critics thought Google+ would give Facebook some stiff competition, but that rumor was quickly put to rest as Google+ has still not become a household name. Twitter, however, has snuck up from behind and gained massive popularity…
These days, reality is becoming more and more seemingly unreal. Things that were once just an idea, dream or part of someone’s imagination are actually being brought to life. One of these up and coming designs starting to make a wave in the marketing community is this new idea of “augmented reality.” To avoid jargon…
Twitter is a social network and micro blogging tool with which users can send and read posts that are up to 140 characters long. These posts are called “tweets.” On Twitter you may follow others and others may follow you, following allows you to share “tweets” and also read the “tweets” of others. When you…
Leave the interaction with the consumer to Facebook and Twitter. When you’re searching for new networking and business-to-business opportunities, LinkedIn is the way to go. LinkedIn, by design, opens doors and builds better connections between businesses. LinkedIn takes the “who you know” approach to building business connections. Each personal and business profile provides essential information…
Creating a brand from a name into a full-blown business development project gets us geared up. Arch Creative Group set out on the Moby & Tate adventure earlier this year when our client called asking us to build him a website. Five minutes into the conversation, we realized he only had a concept and a…
Facebook is a popular social networking tool in which users create personal profiles. In these profiles users share photos, information about themselves, music preferences, favorite books etc. Facebook users add other contacts known as “friends.” Once you are friends with someone you can interact with them in countless ways by posting on their wall, messaging…
When bringing together a web design team it is important to include the following personalities. You could seek out five separate individuals or just a couple who together have all these traits. Whatever you decide, these qualities will bring results. 1. Highly Creative Like any other creative endeavor it is important to have at least…
Pinterest is a website for social photo sharing. Users pin photos to themed base boards that others can view. The purpose of Pinterest is to connect people through the things that they find interesting. For instance if you like graphic design, you can go to the graphic design base board and find countless photos pertaining…
Often time designers will overlook details when creating a logo for a client. Sometimes these details are minor and don’t have any effect. However, sometimes failure to recognize these details can have major side effects and ruin the overall success of the project. Consider the following advice on your next logo design project; it may…
Duplicate content is any content that appears in more than one location on the Internet. Web content that is constantly repeated can be harmful to a website (and, in turn, its owner) for a variety of reasons. The main reason that duplicate content can be troublesome, lies in the fact that search engines cannot recognize…
Social media is like the social life of a teenager – exciting, fun, demanding, dangerous, confusing, rebellious, awkward and even gratifying. But, just like a great social life, you must pace yourself and make good choices. Selling the value of social media is much easier these days. Everywhere you turn, social media is exploding –…
When you stop to think about a professional fashion photo shoot, you probably imagine bright lights, tons of flashes and glamorous models. Well, you would be right about that, but a professional photo shoot is more than just a fun day out of the office with beautiful models, wearing trendy looks. Arch Creative Group recently…
It is fairly easy to get a website up and running. In this age of technology the web possibilities are endless. However, the hard part is creating a website that viewers actually like. Website viewers often only give a website a few seconds to make a good impression. Therefore it is important to make sure…
Search Engine Marketing (SEM) Search engine marketing, better known as SEM involves marketing products and services through the use of a search engine. SEM contains two parts, SEO and PPC. SEO, or Search Engine Optimization, is the practice of generating websites that are effective enough to appear organically through search engines. PPC, or Pay Per…
Many brands like the idea of responsive design for mobile sites, but fail to properly carry out the idea for their real sites. This costs companies money, customers, and credibility in an increasingly mobile-dominated world. Here are several of the biggest mistakes to avoid when developing your own mobile site mechanics. 1. Trying…
The days of doing business with people face-to-face, over-the-phone or even just on the web are over. Today companies must have a responsive mobile website because our mobile devices have found their way into every aspect of life. Responsive web development will generate more traffic, increase sales, and give you the edge over competition –…
Have you ever come across a web site that just didn’t seem credible? You checked it out but ended up fact checking or looking elsewhere, simply because the web site appeared unprofessional. This happens a lot, sometimes it has to do with the actual appearance of the site and sometimes it has to do with…
A quality social media plan engages your audience, elevates your brand recognition, and should positively affect your bottom line. However, social media marketing starts with understanding your audience. These 10 tips will help you build a solid foundation that will best serve you and your consumers. Listen. You’ve heard the phrase that you have two…
The rise of mobile technology has uncovered an interesting challenge for marketers today. For most companies, taking their business and shrinking it down to minuscule screens in a user friendly way is hard to do, but is a good idea. The cure? Responsive web design. It is quickly carving its way into the minds of SEO…
FOR IMMEDIATE RELEASE: Arch Creative Group Rebrands, Releases New Brand Identity and Website WOBURN, Mass., August 4, 2014- Arch Creative Group is excited to announce our new brand identity, symbolized by the introduction of a new logo and core service offerings! Our new identity is representative of the collaboration of our creative services, ideas, diverse…