Content: It Comes Down To Quality

When designing your website it can be hard to know how much content is too much. It easy to get excited when building your site, you want to write about anything and everything pertaining to your respective business. This is understandable, however, just because something is important and interesting to you does not mean your…

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Content Creation and Editing: Flawless Content

From topic selection, to article structure and straight through search engine optimization; creating the perfect content can be a challenge. That being said, these tips should lighten the load for you – with some simple steps to bring your content creation process to the next level. Let’s get you ready to attract readers like moths…

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Better Content Through Collaboration

To make the most of a content marketing strategy, you must provide highly engaging materials that not only attract but also KEEP the reader’s attention. The most successful content comes from a collaboration of in-house marketing teams and a creative agency. You’ve got the best marketers on your team, so why do you need both?…

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Color Me Successful

Imagine the Coca-Cola logo in brown instead of its familiar red. Or picture the Harley-Davidson logo in a bright, pastel yellow rather than black and orange. Your emotional reaction to this exercise may range from discomfort to revulsion. That’s the power of color. While there are endless theories on why colors evoke associations and emotional…

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The Ultimate Importance Of Facebook To Your Brand

Some may think that Facebook is a dying social media platform, but you shouldn’t speak too soon. Facebook is the social networking site that has the most familiarity – it has been around the longest, bursting at the seams with users and ads, and keeps growing. Facebook may not be the latest shiny form of…

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The Power Of Person

“Who are you marketing to?” seems like a simple question, but the correct answer takes some work. “We are in the B2B space,” is accurate on the highest level and narrowing it down to technology buyers brings you a little closer to your goal. But the question still remains, who is your true audience? The…

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7 Proven Strategies For Beating Writers Block

Writer’s block can turn a simple project into a mighty struggle for any writer. Words that came so easily before suddenly abandon you, leaving you staring sadly or angrily at a blank page as the clock ticks. Sure, you know you’re not alone, but where will all the stumped scribes be when it comes time…

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How To Measure Your Social Media ROI

With social media edging it’s way into the big leagues of major marketing tools, businesses are putting in more effort and money to effectively utilizing the power of social. Just like print or electronic media, it is important that your social media investment positively contributes to your bottom line. These four easy steps will help…

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